Shelf Availability and Planogram Compliance

• Head of Trade Marketing
• Retail Execution Manager
• Category Manager
• Store Operations Head

Brands pay for shelf space, end caps and chiller visibility, and retailers commit to planograms, but nobody can check every shelf every week. Merchandiser audits are sampled, slow to compile and hard to verify.

We build a shelf recognition system trained on your pack images, including variants and recent launches. Photos come from a merchandiser app or fixed shelf cameras. Each image first passes a quality and authenticity check for blur, angle, timestamp, location and duplicates, and a poor shot triggers an immediate retake. The model then detects each SKU, counts facings, finds gaps, reads shelf-edge price labels and compares the shelf with the planogram for that store. Low-confidence products go to a reviewer, whose labels improve the model. Category and sales teams get store scorecards and task lists.

• Recognises your SKUs and key competitors' by pack, including size and flavour variants
• Counts facings and share of shelf, and detects out-of-stock gaps
• Compares the shelf with the store's planogram and lists misplaced or missing SKUs
• Reads shelf-edge labels and flags price or MRP mismatches
• Checks photo quality, timestamp, GPS and duplicates at capture, before the merchandiser leaves the store
• Store scorecards and corrective tasks sent back to merchandisers and store managers

1. 01Capture shelf photosMerchandisers photograph bays in the app, or fixed cameras capture shelves on a schedule.
2. 02Check image quality and authenticityBlur, angle, timestamp, location and duplicate checks run at once, and poor images prompt a retake.
3. 03Recognise SKUs and gapsThe model detects SKUs, counts facings, reads price labels and finds empty slots.
4. 04Route low-confidence itemsProducts the model is unsure about go to a reviewer for labelling before they count.
5. 05Compare with planogramThe shelf is compared with the planogram and visibility agreement for that store.
6. 06Score and assign tasksStore scores, out-of-stock lists and corrective tasks go to sales and store teams.

1. Capture
   • Merchandiser mobile app with guided capture
   • Fixed shelf cameras where installed
   • Store and visit metadata
2. Image checks
   • Blur and angle quality gate
   • Timestamp, GPS and duplicate-image checks
3. Recognition
   • SKU detection model trained on your packs
   • Price label OCR
   • Gap and facing counter
4. Compliance and review
   • Planogram comparison engine
   • Reviewer labelling queue
   • Model retraining with confirmed labels
5. Reporting
   • Store and category scorecards
   • Task feed to the sales force or store app

Reviewers label packs the model is unsure about, and new launches, before they count in scores. Area sales managers decide any visibility payout or penalty using the photo evidence; the system does not calculate payouts on its own.

• Sales force automation or merchandiser app
• Planogram software or planogram files from category teams
• DMS or retailer master for store lists
• BI tools such as Power BI or Looker
• Cloud storage for shelf images

• Image quality and authenticity gate at capture
• Low-confidence detections excluded from scores until reviewed
• Shopper faces blurred in stored images
• Payouts and penalties never calculated without a manager's review

• Shoppers who appear in photos are blurred, supporting data minimisation under the DPDP Act 2023.
• In-store photography follows the terms agreed with each retailer.

• Retail, D2C & Quick Commerce

  Dark-Store Picking and Packing QC

  A camera at the packing station checks each tote against the order before the bag is sealed, catching wrong variants, missing items and near-expiry stock, and keeps an image per order.

• Retail, D2C & Quick Commerce

  Catalogue Enrichment from Product Images

  Read product photos and back-of-pack images to fill category attributes, mandatory declarations and listing copy for each marketplace, with every value checked before publishing.

• Retail, D2C & Quick Commerce

  Distributor Trade Claims and Scheme Settlement

  Read distributor claim sheets and proofs, apply scheme rules from your circulars, recalculate eligible amounts, catch duplicates and give finance a clean credit note sheet to approve.

• Healthcare & Hospitals

  Pharmacy Shelf and Expiry Monitoring

  Photograph pharmacy shelves, ward stores and crash cart drawers to read batch and expiry dates, find near-expiry and missing items, and flag look-alike medicines stored side by side.