Loan Lead Qualification Agent for DSA and Web Leads

• Head of Sales and Distribution
• Tele-Sales Manager
• Head of DSA Channel
• Digital Acquisition Head

Loan leads arrive from website forms, aggregator platforms, DSAs, connectors and missed-call campaigns, at all hours and in mixed quality. Many are duplicates, outside serviceable pincodes or not ready to apply, and genuine applicants lose interest when the first call comes a day later.

We build a qualification agent that contacts each new lead by voice or WhatsApp within minutes, in the applicant's preferred language. It names the lender and any partner it calls for, takes consent for the conversation and any bureau check, and asks a short set of questions agreed with your credit and sales teams: product, amount, city and pincode, employment type, income band and existing EMIs. It checks serviceability against your branch and pincode master, dedupes against the LOS and CRM, and applies simple pre-screening rules that indicate fit without any credit promise. Qualified leads go to the right branch, RM or tele-sales queue with a summary and document checklist, and the source is recorded.

• First contact by voice or WhatsApp within minutes of lead creation, within permitted hours
• Short qualification flow in Hindi, Hinglish, English and selected regional languages
• Consent capture for the conversation and for any bureau enquiry
• Pincode serviceability, product fit and dedupe against the LOS and CRM
• Routing to branch, RM or tele-sales queues with summary and document checklist
• Source attribution across DSAs, aggregators and campaigns

1. 01Capture the leadLeads from web forms, aggregators, DSA apps and missed calls enter the CRM through an API or file feed.
2. 02Dedupe and check basicsThe lead is checked against the LOS and CRM, and against serviceable pincodes and products.
3. 03Contact and qualifyThe agent calls or messages, takes consent and asks the agreed qualification questions.
4. 04Pre-screenSimple rules indicate fit, need for more information or no fit, without any credit commitment.
5. 05Route or nurtureQualified leads go to the right sales queue with a summary; others get a follow-up date or a polite close.
6. 06Record attribution and outcomesSource, conversation outcome and later application status are recorded for DSA payouts and campaign reports.

1. Lead intake
   • Web form and aggregator APIs
   • DSA app and connector feeds
   • Missed-call and campaign sources
2. Checks
   • Dedupe against LOS and CRM
   • Pincode and product serviceability master
   • Calling window and consent rules
3. Conversation
   • Voice agent with Indian-language speech
   • WhatsApp flow with approved templates
   • Qualification dialogue manager
4. Routing
   • Pre-screen rules
   • Queue routing to branch, RM or tele-sales
   • Nurture scheduler
5. Reporting
   • CRM update and attribution log
   • Funnel and DSA payout reports

Sales officers and RMs take every qualified lead and handle all discussion of rates, eligibility and documents beyond the basics. Credit decisions follow your normal application and underwriting process; the agent never indicates approval.

• CRM such as Salesforce, LeadSquared or Zoho
• Loan origination system for dedupe and status
• Telephony or dialler provider
• WhatsApp Business API through an approved provider
• DSA portal and aggregator lead APIs

• No promise of approval, sanction amount or rate; only indicative fit
• Lender and any lending service provider named at the start of every conversation
• Consent captured and logged before any bureau enquiry
• Calls only within permitted hours and only to leads who submitted an enquiry or consented
• Rates, fees and product facts read only from approved content

• Supports RBI digital lending expectations on transparency, including disclosure of the lender and lending service providers, and DPDP Act 2023 consent.
• Outbound calls and messages follow TRAI commercial communication rules and the lender's DLT registrations.

• NBFCs & Lending

  Loan Application Document Extraction

  Read loan files from branches, DSAs and digital journeys, extract KYC, income and business fields into your LOS, and flag missing or inconsistent documents before credit review.

• NBFCs & Lending

  EMI Reminder and Payment-Link Agent (Voice + WhatsApp)

  Pre-due EMI reminders and bounce follow-ups by WhatsApp and voice in the borrower's language, with UPI payment links, mandate help and receipts, before accounts reach collections.

• Banking

  Cross-Sell Lead Scoring and Personalised Outreach

  Score existing customers for products they are likely to need from consented banking data, and draft compliant, personalised outreach that relationship managers review before sending.

• Real Estate & Construction

  Property Lead Qualification Voice Agent

  Call every new portal, ad and website enquiry within minutes in Hindi, English or Hinglish, qualify budget, configuration and timeline, and pass warm leads to presales with a summary.